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“The moral is clear,” Lewin writes. “Creativity is the lifeblood of the car business, but innovation must be carefully prepared to have a chance of success.”
Your first instinct, when you open The Art of Mopar, by Tom Glatch, is to dive into the deep end of Tom Loeser’s incredible light-painting photography. It is a good instinct, but if you limit yourself to window shopping the bright expanses of American flank and muscle, you are missing out on something truly spectacular.
Our technology, design, and industry has evolved so rapidly that it is often challenging to reconcile the early days of our history with the modern automobile, but perhaps they are not quite so far apart as they would seem on the surface.
It was an era that would see the end of Hudson, Packard, and DeSoto, as those who did not sense the changing of tides suffered in the new age of American Automobilia.
But if the times were changing, so were automakers, and before long America was privy to the Plymouth Valiant, the Chevrolet Corvair and, on this day September 2, 1959, the Ford Falcon.
Of course, we should know by now that we can trust Tom Cotter’s expertise, easy-going personality and choice of photographer to properly capture a universe we may never get to explore first hand. Alongside photographer Michael Alan Ross, Cotter delves deep into the barn find and automotive scene of Detroit. And, like the automotive archaeologist he calls himself, they strike gold.
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