2024 Monterey Car Week

Sooner or later a car show devotee will attend an event and experience what may be a special treat in seeing a vehicle that they have only heard about, or only seen in pictures, or perhaps have not known of its existence at all. Such occurrences can enhance the...

American Cars in an International Setting

By ANDRE SWYGERT.  In the U.S., summer is prime car show season, giving rise to a sense of anticipation and enthusiasm of the local and large-scale events that are held during this period. Car enthusiasts in other countries undoubtedly experience the same feelings,...

2023 Monterey Car Week and the Pebble Beach Concours d’Elegance

Illustration of the transition of Concours from carriages to automobiles: at left is a seven-window Dress Coach used on the occasion of the wedding of Napoleon III to Eugenie de Montijo on January 29, 1853, at right a 1937 Delage D8 Letourneur et Marchand Aerodynamic...

A New Height In Publicity, Part 2

Part 1 presented the circumstances concerning the development of the very creative marketing stunt developed by Sunoco in 1935 to promote a new gasoline. The highly unusual nature of this event required that the major players involved possess equally unusual...

A New Height In Publicity, Part 1

Automobiles and airplanes began to develop in parallel starting in the early 20th century, spawning numerous instances in which their respective technologies or products came into direct contact with each other. In some cases, these encounters contributed to the...