Jim Morris is the Managing Director of Lifeline Fire & Safety Systems, founded in 1994, located in Coventry, England. They are the leading manufacturer of fire suppression and safety equipment in the motorsport and defense sectors. He is also the Managing Director of Old Hall Performance, a European distribution business specializing in high performance U.S.A. brands including Red Line Synthetic Oil, Flowmaster, Heatshield, MAC’s Custom Tie Downs, Gold Plug, BSCI seating, and more. He is the Chairman of the Motorsports Industry Association and the Governor of the Priors School. Jim is an amateur racer, enthusiast, and collector.
