Chris Rhoad is the Founder and Creative Director at Studio Rhoad, a design and branding agency in Knoxville, Tennessee. He and his team create comprehensive e-commerce websites, digital platforms, brand identity systems, user experience design, and media across multiple touch points for the automotive market. They work with industry leaders including Tequila PatrĂ³n, Honda Performance Development, Toyota Racing, Bristol Motorspeedway, and drivers including Indycar Champ, Josef Newgarden and NHRA Top Fuel driver, Alexis Dejoria.