Emmet O’Brien is a Co-Founder, CEO, and Managing Director of NOH2O Limited, a company he established in Dublin, Ireland with his father, Eoin O’Brien, in 2007. He is also the brains behind their unique, specialty products and services, after determining a major gap in the market for an eco-friendly, convenient car-care solution. NOH20 manufactures and distributes a line of unique, waterless cleaning products for automobiles. From 2000 to 2009, Emmet was a successful, professional racing driver in the FIA World Touring Car Championships and FIA European Touring Car Championships where he finished second in 2006. During this time, he represented and raced professionally for several major international manufacturers including BMW, VW Group, Ferrari, and Coca-Cola.